I don't know exactly where this column or whatnot is coming out of but I own number two mascara which is the lash sensational by Maybelline New York and my color is very black and I see here it cost $21 and I went to Walmart and literally bought mine for $8 a piece so that's under $21 so yeah you must live somewhere where it is so expensive to buy mascara because $8 is expensive for me and I'm in Arkansas