Millions Of Tampons And A Laptop: How Mia Klitsas Founded Moxie

Lady Startup

Mamamia Podcasts

Millions Of Tampons And A Laptop: How Mia Klitsas Founded Moxie

What are your pain points? You know, the things that as a customer you wish were different? 

For Mia Klitsas it was tampons, specifically the flimsy paper packaging they come in. And at 21 in the year 2005, she decided enough was enough. She got her life savings together, borrowed money from the bank and got her friends and family to invest in her business, Moxie. Tampons in cute tins that won’t show up unannounced. 

Now, Over fifteen years later Moxie is so much more. They sell a full range of eco-friendly, plant-based, biodegradable and fun period care products all while helping educate and de-stigmatise periods in Australia and across the globe.

So why she has stuck with it after so many years? And what made her risk ... well everything to start it? 


You follow Moxie's journey on Instagram or by heading online at


Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear

Guest: Mia Klitsas

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff 

Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here...

Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here...

Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram…

Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here...

Need more lols, info and inspo in your ears? Find more Mamamia podcasts here...

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected]


See for privacy information.