Jessica Got Made Redundant In 2020, Now She's Living Her Dream

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Jessica Got Made Redundant In 2020, Now She's Living Her Dream

Jessica Nguyen was killing it in the beauty world. She had climbed the ranks and was working at some of the top companies.

Then in 2020, she got made redundant. 

Jessica was forced to reevaluate everything. So instead of waiting around for a new job, she took a step back and thought to herself: 'Maybe this is the perfect time to try something new'.

So when the world started closing up and people across the nation turned to baking sourdough, Jess saw a gap in the market. The long-time home cook jumped into the kitchen and started sharing her recipes on Instagram. 

Just 18 months on, Jess has managed to convert a modest following of a couple thousand into almost 80,000 followers. While building a career for herself that turns over a profit and allows her to do what she loves, sharing the joy of food. 

So how has Jess built a business for herself so quickly? And how did she convert a long time passion into a full-fledged and profitable business?


You can keep up with Jess on Instagram or online at


Host: Shazzy Hunt

Guest: Jessica Nguyen

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff

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Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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