What happens when one morning you wake up, check Instagram and see that Meghan Markle has worn a pair of your brand's denim jeans while on tour in Australia?
Well, if you’re Erica Bartle - who runs Outland Denim with her husband Jim - the first thing that you do is scream. Just a little.
Outland Denim sell premium denim products, like jeans and jackets, made from sustainable raw materials from around the world. They also provide sustainable employment to hundreds of women in Cambodia who are victims of human trafficking or sex trafficking.
It’s a brand very much built on purpose. The ‘why’.
In this episode, Mia sits down with Erica to find out more about Outland Denim’s ‘why’ - why Cambodia? And why these women?
And of course, she wanted to know what impact the Duchess of Sussex wearing your jeans has on your business…
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CREDITS:
Host: Mia Freedman, co-founder of Mamamia and founder of Lady Startup
Guest: Erica Bartle
Producer: Leah Porges
Executive Producer: Elissa Ratliff
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