Genevieve Rosen-Biller always wanted to be a journalist. She worked for over ten years in the industry before taking the leap and co-founding a business. So what changed?
Well, In 2014 Gen and her husband Alan stumbled upon a gap in the market, linen bedding at an affordable price point. Gen utilised her skills in digital media to market Bed Threads in a way that was unique to her style - clean, aspirational and minimal.
And through the powers of social media, a distinctive marketing strategy and an email list Bed Threads was an instant sell-out.
Today Bed Threads is more than just sheets, it's a community with over 300K followers on Instagram and growing. Their unique brand is a combination of lifestyle, interiors and wellness. So how did Bed Threads disrupt an already saturated market? And what is Gen's advice to other Lady Startups wanting to cultivate a community?
Genevieve joins Georgia Love...
LINKS
You can follow Bed Thread's journey on Instagram or online at bedthreads.com.au
CREDITS
Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear
Guest: Genevieve Rosen-Biller
Executive Producer: Elissa Ratliff
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