Why Bed Threads Was An Instant Sell Out

Lady Startup

Mamamia Podcasts

Why Bed Threads Was An Instant Sell Out

Genevieve Rosen-Biller always wanted to be a journalist. She worked for over ten years in the industry before taking the leap and co-founding a business. So what changed? 

Well, In 2014 Gen and her husband Alan stumbled upon a gap in the market, linen bedding at an affordable price point. Gen utilised her skills in digital media to market Bed Threads in a way that was unique to her style - clean, aspirational and minimal.

And through the powers of social media, a distinctive marketing strategy and an email list Bed Threads was an instant sell-out.

Today Bed Threads is more than just sheets, it's a community with over 300K followers on Instagram and growing. Their unique brand is a combination of lifestyle, interiors and wellness. So how did Bed Threads disrupt an already saturated market? And what is Gen's advice to other Lady Startups wanting to cultivate a community?

Genevieve joins Georgia Love...


You can follow Bed Thread's journey on Instagram or online at bedthreads.com.au


Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear

Guest: Genevieve Rosen-Biller

Producer: Mikayla Floriano

Executive Producer: Elissa Ratliff

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