Snapchat is a social media application that allows users to essentially live-stream their experience with little room to edit.
The result is raw, unfiltered vision that is not for the faint of heart.
The leading surgeons of the trend are all American with differing approaches to sharing their work: some provide personal introductions to the procedures while others make use of dedicated social media employees. But they all feature raw surgical vision.
Surgeon Dr. Michael Salzhauer - aka Dr. Miami (@therealdrmiami) uses a very simple template for his stories of the day. He begins with a personal introduction, hears about what procedures are scheduled, films some banter and then begins a 'shoutout' section where he responds to comments from fans.