“We’ve launched a new Pixie’s Bows limited edition pack,” the mum-of-two announced on her personal Instagram page with a photo of her 4-year-old donning a pink hair accessory. “With 50% of all proceeds donated to Breast Cancer Network Australia.”
The wonderful decision comes after the 36-year-old felt a lump in her breast while showering.
Now the Sweaty Betty PR founder is determined to ensure other women do not find themselves in her position.
“Be vigilant with self-examination,” Jacenko told Fairfax Media. “Don’t just happen to be showering and come across a lump like I did.
“I should have known better and I should have done routine mammograms knowing that my mum had suffered from breast cancer – but I didn’t, I just thought, ‘I’ll worry about that when I am 40 plus’.