Behold, the world’s most popular wedding dress has been crowned.
Aussie bridal label Grace Loves Lace has taken out the title with their signature “Hollie” dress that’s been pinned on Pinterest a ridiculous two and a half MILLION times.
Let’s get to know Hollie, shall we? The beautiful lace and silk chiffon number is the stuff of beachy-bohemian dreams.
We will never stop loving our signature Hollie gown ✨#graceloveslace #theuniquebride #doityourway Shop the HOLLIE | graceloveslace.com.au/shop/hollie A photo posted by Grace Loves Lace (@grace_loves_lace) on Mar 31, 2016 at 3:05am PDT
Named after founder Megan Ziem’s sister, and featuring delicate french lace, it’s been bought by 2000 brides since it was first launched in 2013.
According to Harper’s Bazaar, the brand receives about 500 requests regarded the dress. DAILY.
Unfortunately the high demand has come at price. The beautiful lace that makes the dress so distinctive has been in short supply for a while, making production difficult. Now, it’s totally unavailable and existing stock sold out.
We know how much you love the HOLLIE, which is why we are sorry to say due to limited lace available, the HOLLIE will be discontinued to make way for its protégée. If the original HOLLIE is your ONE and ONLY then don’t wait! SHOP the HOLLIE or contact a GLL stylist to make it yours | graceloveslace.com.au/shop/hollie #graceloveslace #theuniquebride #doityourway A photo posted by Grace Loves Lace (@grace_loves_lace) on May 17, 2016 at 2:15pm PDT
It’s news that has sent hundreds of brides desperately scouring eBay, gumtree and second-hand dress site Still White in search for their dream dress.
Fortunately, the designers have also come up with an alternative option – the new and improved “Hollie 2.0”.
The highly anticipated HOLLIE 2.0 is now available online ⚡️| link in bio #graceloveslace #theuniquebride – Captured by @burnt_breakfast A video posted by Grace Loves Lace (@grace_loves_lace) on Jul 18, 2016 at 2:03am PDT
Our iconic HOLLIE sold out worldwide and we are so excited to introduce the highly anticipated HOLLIE 2.0 – we are in LOVE!! #graceloveslace #theuniquebride | link in bio A photo posted by Grace Loves Lace (@grace_loves_lace) on Jul 18, 2016 at 2:07am PDT
Available in both white and ivory, it has the signature french lace bodice with the addition of “free-flowing silk chiffon sheaths” at the shoulders and a centre-front split in the skirt.
It’s begging to be worn down an aisle. Any aisle.
It’s not only brides who love our Signature HOLLIE gown. @tashoakley wants in on the HOLLIE 2.0 too. Email our stylists at [email protected] to be put on the waitlist #graceloveslace #theuniquebride A photo posted by Grace Loves Lace (@grace_loves_lace) on Jul 5, 2016 at 3:06am PDT
In welcome news, it also retails for $2,200. Love it? You’d better get in quick – this version reportedly already has a back order of 700 brides eager to get their hands on it.
If you miss out on this one, don’t panic. The brand has a whole host of other beautiful gowns (including “Alexandra” which has the same bodice but with a simpler skirt) that are equally Pinterest-worthy.
GLL bride perfection in the LILY. We adore these moments in the GLL Showroom. Book an appointment with us & let’s get married | graceloveslace.com.au/showroom-appointments #graceloveslace #theuniquebride #doityourway A photo posted by Grace Loves Lace (@grace_loves_lace) on Apr 19, 2016 at 7:01pm PDT
When you know it’s the one. #gllconcierge #gllverdelle Shop VERDELLE | www.graceloveslace.com.au A photo posted by Grace Loves Lace (@grace_loves_lace) on Dec 4, 2015 at 7:58pm PST
Honestly, we’re wondering whether an upcoming wedding is even a purchase-requirement.
What does your dream wedding dress look like?