Thought ‘pinky promises’ were a lost relic of your childhood? Well, a whole host of Australian celebrities are bringing them back — all in the name of women’s health.
Pink Hope is a breast and ovarian cancer charity, founded by Krystal Barter. Krystal founded the organisation after she discovered her family’s cancer history was not by chance, but due to a gene fault called BRCA1 – the same gene made famous by Angelina Jolie — which predisposes the carrier to breast and ovarian cancer.
“We want friends to keep each other accountable by pledging to get regular screening tests, to maintain a healthy diet, or to stop smoking,” Krystal says.
“The World Health Organisation says at least one-third of all cancer cases are preventable — so making a simple pledge or ‘pinky promise’ with your best friend might be the best way to keep your health on track and reduce your risk of cancer.”
So far, famous faces including Miranda Kerr, author Kathy Lette, Olympian Torah Bright, former Miss Universe Australia Renee Ayris, and TV presenters Sally Obermeder, Laura Csortan and Natarsha Belling have all thrown their support (and their little fingers) behind this fantastic campaign. (Post continues after gallery.)
According to a recent survey of 260 women, commissioned by Pink Hope, health is the second-most important topic of discussion when best friends get together – below family, but above love life, work and finances.
More than 75 per cent of Australian women would make a promise to help their best friend lead a healthier life. 65 per cent of respondents said if their best friend pledged to help them commit to their health goals, it would help them stay on track.