Have you ever wondered what your life would look like if you were bold enough to take the plunge and really chase your dreams? Zoe Lamont, founder of flower service Petal Post did exactly that.
For the former event manager and wedding coordinator, that decision paid off in a big way. After taking time out to raise her three children, Zoe decided she wanted to recreate the joy every time she arranged fresh flowers in her home.
So Zoe ventured off to the Sydney Flower Markets and it was there that she started to learn about how fresh she could get her produce. She was amazed by the amount of flowers we import into Australia and quickly discovered that just like her, there were people out there who wanted to enjoy the freshest flowers they could. This is where the first seed for Petal Post was planted.
The trailblazer then began sourcing locally grown flowers to include in her boxes, which are delivered to locations all around the country. Zoe is also a huge advocate for locally grown produce and loves to educate people about where their flowers come from.
But the mum-of-three knew offering just another flower service wasn't going to be enough to see her dreams blossom, which is why Petal Post is so different. With Petal Post, the receiver gets to decide exactly how they will arrange their flowers once they arrive.
Zoe includes some arrangement tips but says the receiver tends to use their own creativity to make their own bouquet, which she says is "fantastic". Petal Post’s philosophy is “Flowers by us, creativity by you” and it couldn't ring more true.