Last week animal rights group PETA shared an image of a man holding a lamb covered in blood on their Facebook page.
The man was Jona Weinhofen, an Australian musician. The lamb was a stuffed toy, covered in fake blood. And the slogan below the image said: “Here’s the rest of your wool coat.”
It was violent. It was unnecessary. And it was also complete bullshit.
The People for the Ethical Treatment of Animals (PETA) is claiming that there is intense cruelty in shearing sheds across Australia.
And the bloody lamb shown above is just the start of their latest campaign to expose the wool industry, which they say “is infested with violence.” They are urging their Facebook followers to stop supporting Australian wool, claiming that “this is what most sheep used for wool look like after ‘shearing'”.
Bloodied, stiff and half-dead, they say. But they couldn’t be more wrong.
As a woman whose family has run sheep for over three generations, I am furious. Not because of their choice of image (which is in bad taste, but that’s not unusual). I am angry about the complete and utter absence of research that has gone into the central claims of their campaign.
So here are some facts for you PETA:
-The fake stuffed animal you are using to show what sheep look like after shearing is actually a lamb. Lambs aren’t shorn for wool.
– If you actually walk into a shearing shed in any part of Australia you will find people who have often been shearing for 20 years. They’re experienced. And they know that any blood on the wool will damage their price. They also know that if they cut a sheep badly their employer (the farmer) will not be happy.
– And unlike your irresponsible and damaging claim – most sheep that are freshly shorn look like this: