Sisters Kimberley and Courtney Treacy know the arduous search most women go through to find the perfect shade of lippy.
It gave them the idea for The Lip Lab – a makeup brand that lets women design their ideal lipstick or lipgloss for themselves.
Unsurprisingly to anyone who is still searching for a lippy that’s just right, the idea of personalised lippy has been a hit and The Lip Lab has expanded to other makeup products since opening their Sydney store in 2014.
Oh, and Kimberley and Courtney both have two children.
They tell Mamamia just how they do it.
Tell us a bit about your business. How did it start and what does your Ladystartup do?
It all started back in 2014 when we saw a gap in the cosmetics market here in Australia. At the time no one was providing personalised makeup and blending on a scale that we envisioned.
We researched it for about a year before taking the leap and launching our flagship store in Paddington. We started out blending lipsticks and lip glosses, and later added foundations, concealers and highlighters. Customers get to be involved in the entire process, right down to even naming their creation once it’s finished.
The Lip Lab Co-founders Courtney (left) and Kimberley Treacy (right).
What were you doing before you went into business for yourself?
Kimberley: I was and still am, a salon owner in Camden, Camden Skin Clinic and Spa.
Courtney: I own a Tattoo Removal business (Vanish Tattoo Removal) that visits about 24 salons on a monthly basis.
What made you want to start your own business?
I guess it was always in the cards for us. Our mum owned salons and laser businesses and we just grew up around people who worked for themselves and were entrepreneurial.
How did you come up with the name?
When we started out, we were concentrating solely on Lips, so Lip Lab seemed the obvious choice, as we are starting a process from scratch and making something it seemed the right fit for us. Evolving into foundations has seen us develop the BYO Blend Your Own name now.
Scroll through to see more photos of The Lip Lab and their process.