It was a simple story, with a simple headline that divided the office.
A new report published in The Wall Street Journal has found that 4am is the most productive time of the day.
Yes, you read that correctly. 4am. Not 4pm. And don’t try to pretend you thought you read 4pm.
The reasoning is simple:
- Less distractions from the world before the sun rises
- No emails or texts
- Less to scroll through on social media
The report also found that productivity did not just mean how much you can accomplish in regard to your job. For many the pre-dawn hours are the prefect time to do anything but work. They are the perfect time to live your own life for an hour or two and therefore set you up for the day.
A few 4am fun ideas are: meditation, exercise, journalling, alone time, creative thinking, family time – but no napping or drinking vodka (unless you still haven’t gone to bed, then that is totally fine).
When the new “hour of power” was revealed to the office one colleague felt shame.
“I can never be that person. I’ve lost already.”
Another dismissed it out of hand:
“Why would you want to do that?”
Well … it obviously delivers some life gains.
The early, early bird schedule is followed by a lot from very successful people from Apple CEO Tim Cook to Virgin CEO Richard Branson and First Lady Michelle Obama (okay, she rises at 4.30 but that’s still within the hour of power).
"The early, early bird schedule is followed by a lot from very successful people". Image via NBC.
After hearing the benefits of a 4am wakeup, everyone started asking the obvious question:
"Well, what time do you get up?"
(It's really interesting finding out what time your colleagues rise and what they do before they sit at their desks. It's sanctioned perviness.)