A new study has found the most successful way to get people to give up the cigarettes and no, unfortunately it has nothing to do with gory packaging or health warnings.
Rather, researchers at the University of Pennsylvania have concluded that the most effective way to get people to ditch the cancer sticks is to hit ’em where it hurts. The hip pocket, that is.
The study, developed by Dr Scott Halpern, a Professor of Medicine, Epidermiology, Medical Ethics and Health policy at the University of Pennsylvania, aimed to work out what it was exactly that motivated people the most to quit the ciggies, and stay off them. (Post continues after gallery.)