One of the many eternal quests us women find ourselves on is the search for a good hair treatment.
Because we know we’re supposed to limit colouring and heat-styling, and we know we’re meant to get a trim every six to eight weeks, but let’s be honest, ain’t nobody got time for that (also, I personally want waist length mermaid hair so I ignore my hairdresser and run away when he tries to book me in for my next cut).
And so we search for a treatment that’s going to hydrate. And soften. And make split-ends a bit less split-endy.
For many of us, that treatment turned out to be Olaplex No.3, an at-home hair mask launched back in 2014 (along with two other products used in the salon) which works within the shaft of each strand, linking bonds within the hair to repair damage.
It quickly gathered cult-like status in beauty circles – Emma Stone, Drew Barrymore, Jessica Biel, Chrissy Teigen and Kim Kardashian are all fans – for its ability to transform hair overnight (sleeping with a small amount in damp mid-lengths and ends is the best way to use it).
And now, Olaplex fans, you’re gonna want to be sitting for this… because the brand has *finally* released its first ever set of at-home shampoo and conditioner.