Last week, Sportsbet painted this ad on a stretch of land next to Melbourne Airport:
Yeah. It’s pretty horrible, isn’t it? Given the recent furore over gambling ads on television, you’d think that betting agencies would be trying to keep their campaigns discreet.
But, clearly Sportsbet just thought: ‘Nah. Stuff it. Let’s make a huge banner with a rape joke on it. Because rape is bloody hilarious, right?’
Parks Victoria asked Sportsbet to take the ad down, because:
a) They had painted it on Parks Victoria’s land without permission, and
b) It’s really offensive./There is a winking kangaroo raping a lion./Is this what we want to people to see when they touch down on Aussie soil?/The pun isn’t even that clever./Gambling ads are annoying full stop./THERE IS NO POSSIBLE REASON WHY THIS IS OKAY!
And so, reluctantly, Sportsbet did what Parks Victoria asked them to, and the ad was no more.
Or so we thought.
Today, it has emerged that Sportsbet have, in fact, capitalised on the controversy the disgusting ad caused. And turned it into an ad campaign in itself.
If you feel so inclined, you can view their ‘making of’ video, here. It comes with the tagline: “Big. Disgusting. Banned”, so you know it’s going to be a really classy affair, with maximum respect given to the authorities who ordered that the ad be removed.