'We tried the buzzy new serum that promises smoother skin in 5 minutes. Here's our honest reviews.'

Now that I’m well into my thirties (says the one who doesn’t even turn 32 for another few weeks), I finally understand the difference a vigorous beauty regime can actually make. 

I have distinct memories of my mother, who would’ve been in her 30s when I first observed her beauty routine, lathering her face with various creams and serums, and my personal favourite, the face masks (I had SO much fun peeling them off for her). 

I never understood why her night time routine took so long, or why she encouraged me to use things like eye creams when I hit my twenties – wrinkles, what wrinkles?!

HOWEVER. The day I turned 30 it was like something changed. Suddenly my face featured fine lines where once it was smooth as silk. It’s been two years since I noticed my first fine lines, and two years since my search for *the* product to reduce fine lines began.

So naturally I needed to give NIVEA’s new product a run: the Q10 Anti-Wrinkle Expert Targeted Wrinkle Filler Serum.

NIVEA’s Q10 serum (a savey find at $20.99) is made with five per cent Active Complex with Pure Q10 and Bioxifill peptides, which enables the serum to penetrate the skin 10 layers deep. This then promises to help stimulate the collagen production and reduce wrinkles from the inside out.

Hold the phone, what exactly does all of that mean? And what's Q10? I had questions.

Q10 is an antioxidant that occurs naturally in the body. It fights off free radicals caused by things like UV radiation, stress and environmental toxins inside and outside the cells. It also helps cells regenerate, grow and repair by supporting the production of collagen, which means a more radiant complexion; because we all know collagen production slows as we age so anything that can help boost that means more youthful skin.

Much like collagen, Q10 levels decrease as we age which makes our skin more susceptible to fine lines and wrinkles. Integrating Q10-rich products, like NIVEA’s Q10 Serum, into your skincare routine can be handy to help maintain smoother, plumper-looking skin.

So how well does this serum work? It claims to reduce the appearance of fine lines in as quick as five minutes, and 50 per cent of wrinkles in four weeks.

Three of us put it to the test.

Margaret

Image: Supplied.

The serum is a beautiful texture and absorbs into the skin nicely. Within minutes, my skin looked bouncier, so I was keen to see whether it would live up to its claim that it would fill and plump wrinkles on the forehead, eyes, lip area and nasolabial folds in two weeks, and reduce wrinkles by 50 per cent in four weeks.

For the month, I roadtested the serum and targeted the area around my eyes which are riddled with fine lines – must be all the smiling I do! 😉

I applied the Q10 Serum morning and night after cleansing my face and before popping my moisturiser on. I love how easy it was to squeeze a smidge of product onto my ring finger to apply to the eye area. The applicator is definitely designed so you can apply the product directly to your face, but you can apply how you like depending on the area you want to apply it.

The difference in the before and after photos I took, for me, were like night and day. You can see the fine lines around my eyes and upper cheek are significantly less prominent. The NIVEA Q10 serum is definitely something I’ll be keeping in my skincare routine!

Before (left) and after (right). Image: Supplied.

Tara

As a self-confessed lazy girl who forgets to put on moisturiser more times than she remembers to, skincare has always been more of an afterthought. 

So, when I was given literal homework to test this serum out that vowed to target my wrinkles, well, I was committed to the task. And did it deliver. 

From the moment I unscrewed the nozzle of my new serum, I was hit with this gorgeous sweet scent of clean linen, florals and hope. I just wanted to douse my body in that smell and fortunately I was given permission to not only apply it to my crinkled forehead, crow's feet and lines around my mouth, but my full face “to intensely hydrate and smoothen skin”. 

And that it did IMMEDIATELY! I looked more plumped, hydrated, glowing even. And over the next four weeks I became obsessed as this serum worked to quickly and visibly reduce the appearance of my 34 years. It hit my most self-conscious zones around the eyes, softening the fine lines that hung under my bottom lashes and at the top of my cheekbones, and smoothed the nasolabial folds around the corners of my mouth. 

Image: Supplied.

My newfound addiction also meant that I never forgot to put it on, and it totally became part of my daily skincare routine. Because it was easy. It had a cute applicator. The serum wasn’t sticky, it didn’t leave my skin oily or fingers tacky, and it absorbed so nicely into my face, giving an instant filling and firming effect.

Valerie

I’d like to think that I take fairly good care of my skin; I use a concoction of acids, humectants and peptides to give my skin a fighting chance of ageing "gracefully"! After all, I’m 34 years old and not quite ready for deep wrinkles. So you can imagine how intrigued I was when I woke up to some fine lines right in between my eyebrows. 

I could not tell you how these wrinkles appeared overnight, but I knew that I wanted them softened, stat.

Thank goodness for NIVEA Q10 Anti-Wrinkle Expert Targeted Wrinkle Filler Serum.

Image: Supplied.

This serum is packed with a powerful antioxidant called Q10 that supports the production of collagen and fights the signs of pre-mature ageing.

I love how easy it was to incorporate in my current skincare routine for the four week trial. Before applying my moisturiser, I would apply a few dots right in between my brows, on my forehead and on the side of my eyes (where crow’s feet can develop). The texture of this serum felt very creamy and light, with the silicone tip making application super easy.

Image: Supplied.

I was pleasantly surprised to see an instant difference within minutes of the first application. My skin looked and felt smoother, and my fines lines were noticeably not as prominent anymore. I also love how it gave my skin a natural radiant glow.

So, to all the beauty aficionados out there, don't sleep on this incredible find! Whether you're fighting the early signs of skin ageing like me or just looking to enhance your skin's vitality, NIVEA's Q10 Serum is a worthy addition to your routine. Give it a try, thank me later.

Shop the NIVEA Q10 Anti-Wrinkle Expert Targeted Wrinkle Filler Serum online or from your local Chemist Warehouse, Amazon or Woolies.

Feature Image: Mamamia/Supplied.

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