The image we all loved is not actually the cover image – and Sonia Kruger is having none of it.
Mornings host Sonia Kruger did not hold back while interviewing Elle Australia‘s editor-in-chief Justine Cullen this Friday, telling her she “wussed out” by not featuring breastfeeding model on the general public’s issue of the magazine.
The breastfeeding cover was widely celebrated – but yesterday it was revealed that the ground-breaking cover only appeared on subscriber editions – not on news-stands.
And Sonia Kruger was having none of it. “You wussed out, Justine. You completely wussed out”, said an exasperated Kruger.
Kruger then asked Cullen, “To put it on the subscriber’s issue and not on the issue on stands, aren’t you sending the wrong message to people that this is not for general consumption?”
Cullen claimed the shot of Trunfio and her four-month-old son Zion was a “beautiful bonus,” a reward for loyal subscribers.
Karl Stefanovic agreed with Kruger that Elle should have gone with the breastfeeding cover. ‘I would have loved to have seen it as the main cover,’ he said. ‘She looks magnificent and its a positive message about breastfeeding.’
You can watch the full interview here:
Mamamia previously wrote…
Yesterday, we were celebrating this beautiful cover shot on Elle Australia.
But then we discovered that photo of Perth model Nicole Trunfio breastfeeding her four-month-old son Zion was not actually the cover.
It was just the issue that was sent to Elle subscribers.
This is the actual cover that appears on newsstands.
And after we found out, we weren’t sure how to feel.
Disappointed that the magazine only used the cover for readers who’d effectively already bought the issue, not willing to back the ballsy move by having its success reflected in newsstand sales?