You can check out their label, Jericho Road, here and using the code LADYSTARTUP can get 15% off all their clothing.
Read their interview with Mamamia below.
What is Jericho Road Clothing?
Jericho Road Clothing is a Brisbane-based fashion label. Our designs are available through our online store and select Australian stockists.
The purpose of Jericho Road Clothing came after we saw a gap in the market for classic design dresses with bold prints, using natural fabrics. We had the idea for years but it was only when we focused on a business around dresses we felt weren’t out there, that the idea came to fruition.
Kate and Chloe. Image via Instagram.
What were you doing before you went into business together?
We were both teachers by trade and worked with children as nannies. We have always had an entrepreneurial background with small side businesses alongside our day jobs, so we always wanted to take on a small business.
What made you want to start your own business?
We wanted to create clothes we love.
How did you come up with the name?
It is our family property road name. A lot of our inspiration comes from outback Queensland and our upbringing.
Describe the staff/ownership structure of Jericho Road Clothing.
We are a sister duo. We manage the business ourselves, but our parents, photographer sister, partners and sidekick dog all chip in. We started as a partnership but as the business has grown we have had financial help, and Jericho Road Clothing is now a company structure.
Did you require investment to start your business?
No, we started on a very small budget. We managed our first run of designs through pre-sales, which helped us pay for the clothes.
What's the single best piece of advice you got?
Just keep going, from our mum and dad. If we ever doubt our ideas, they are so supportive.
What's the one bit of advice you would give yourself if you were starting again?
Back yourself. Be confident about what you are doing. If you're not confident with your product, no one else will be.
At Mamamia we have an expression "flearning" - failing and learning. What have been your biggest flearnings since you have started Jericho Road Clothing?
It would be around website design and maintenance. It's a news business and we've tacked on content and pages as we've gone along. We're looking to refresh and relaunch our website in 2018.