18,000 very pissed off celiacs have signed a petition on Change.org in an effort ban an ad that aired during yesterday’s Super Bowl.
Alright guys, it’s time to tone it down a notch.
Yesterday, during the Super Bowl, a very over-the-top ad aired for NASCAR. From what I can gather (you know, after watching one two-minute clip), NASCAR is a sport in which cars drive around a track, while the American equivalent of bogans drink beer and watch from the sidelines.
The ad celebrates NASCAR (and pokes massive fun at it’s trailer trash image in the process) as being the ultimate in Americana. There’s people drinking beer in inflatable pools. There’s people barbecuing ribs next to their trailers. There’s girls in bikinis dancing next to shiny cars. There’s epic crashes. There’s power tools doing power tool things in workshops. There’s basically just two minutes of straight-up ridiculous stererotypical tough-as-nails American imagery. (Not to mention, the whole thing is narrated by Ron Swanson; one of the most defiantly proud ‘red, white and blue’ American characters on television.)
From a satirical point of view, it’s actually quite funny. They also point out some positives, like the fact that NASCAR is the only major American sport in which men and women compete side-by-side. But for the most part, NASCAR is making fun of its perceived image, and as an ad, it mostly works.
But 18,000 people have thrown a collective tanty, and are so worried about the POOR LITTLE CHILDREN that they are calling for the ad to be banned.
Watch it here, and see if you can spot the one line that has upset so many viewers:
Did you get it? Ron Swanson says it in the first 30 seconds. When talking about how Americans have gone soft, and to need to toughen up and watch NASCAR, he says:
“If the founding fathers saw us huddled in our little cocoons, texting each other smiley faces, they’d hang their powdered wigs in shame. When our idea of danger is eating gluten, there’s trouble afoot. Yes, we the people have gotten soft, and all the ‘likes’ in the world aren’t gonna save us now. But one thing will.”
One line in that opening paragraph sent 18,000 people into an epic spiral of rage.
Do I even have to tell you it was the line about gluten?