Coles has taken swift action to remove a potentially dangerous brand of nappies from its shelves following an incident involving Dry Fit Day and Night nappies.
Mum Alexandra Mayock thought her 10-month-old was peacefully napping but decided to check on her anyway. What she saw terrified her: her daughter was choking.
Lily was sitting up in her cot covered in fraying material. The white material was in her mouth and she seemed to be trying to eject it using her tongue. Her mum scooped her up and cleared her mouth of the debris. She could see that the fraying had come from the nappy she was wearing.
She was still shaking when she contacted Coles who offered her an instant refund. However she also wanted to warn other parents whose babies may be at risk.
She decided the best way to reach as many mums as possible as quickly as possible was to use social media. She posted the following photo and message on Facebook:
"HUGE WARNING TO ALL PARENTS/CARERS!
Today I went in to get Lily from her cot and there was fraying ALL OVER HER and she was CHOKING ON IT. This is SUCH A SAFETY HAZARD! I am still shaking - I did call Coles and complain and they happily refunded my money but what if I hadn't gone in to check her? She wasn't making any noise because she had started choking being unable to breathe because this crap was down her throat! She could have died! I am so furious!!!! DO NOT BUY THESE NAPPIES!!!!!!!!!!"
The post went viral and was shared 35,000 times in less than 24 hours.
Coles responded quickly 0n their Facebook page:
"We were very concerned to see the post earlier today (Thursday) about the issue one of our customers had with a Coles Dry Fit nappy. We know this will also be a real concern to you which is why we have immediately withdrawn the product from sale while we urgently investigate what might have caused the problem.