Two weeks ago, my daughter had never heard of Musical.ly. Me neither. My husband told us about it after hearing about the app from a tech mate whose own daughter was into it.
Being interested – yet super cautious – about all forms of social media, we downloaded the app and asked our daughter if any of her friends were into it. We found one or two who had accounts. Within days, she estimated 75% of her year were on Musical.ly.
I’ve spend the last couple of weeks trying to work out what I think about it.
I brought my daughter into the Mamamia Podcast studio and host of our family podcast This Glorious Mess, Holly Wainwright, interviewed us about it:
At first I was very nervous. She doesn’t have Instagram (no way), Facebook (hell no) or even her own phone (we battle about this a lot). She has an old phone of mine which she uses as an iPod so the app went on that and we learned about it together. I immediately laid down some rules but I’m getting ahead of myself.
If you know (or have) a girl who is a tween or young teen, I can almost guarantee they are on Musiacal.ly, want to be on Musical.ly or at the very least, know what it is. I’m no so sure about how far it’s penetrated into boy world (oh God, I just read that phrase backwards – sorry) but I bet it’s popular there too. Among girls though? I cannot overstate what a phenomenon this has been in the space of a month.
It’s literally gone off like a frog in a sock. I’ve never seen a form of social media explode quite like this. Whether you have a kid or know a kid who’s into it or not, in the interest of wanting to know what’s going on in the world, you’ll want to know about this.