Two weeks ago, my daughter had never heard of Musical.ly. Me neither. My husband told us about it after hearing about the app from a tech mate whose own daughter was into it.
Being interested – yet super cautious – about all forms of social media, we downloaded the app and asked our daughter if any of her friends were into it. We found one or two who had accounts. Within days, she estimated 75% of her year were on Musical.ly.
I’ve spend the last couple of weeks trying to work out what I think about it.
I brought my daughter into the Mamamia Podcast studio and host of our family podcast This Glorious Mess, Holly Wainwright, interviewed us about it:
At first I was very nervous. She doesn’t have Instagram (no way), Facebook (hell no) or even her own phone (we battle about this a lot). She has an old phone of mine which she uses as an iPod so the app went on that and we learned about it together. I immediately laid down some rules but I’m getting ahead of myself.
If you know (or have) a girl who is a tween or young teen, I can almost guarantee they are on Musiacal.ly, want to be on Musical.ly or at the very least, know what it is. I’m no so sure about how far it’s penetrated into boy world (oh God, I just read that phrase backwards – sorry) but I bet it’s popular there too. Among girls though? I cannot overstate what a phenomenon this has been in the space of a month.
It’s literally gone off like a frog in a sock. I’ve never seen a form of social media explode quite like this. Whether you have a kid or know a kid who’s into it or not, in the interest of wanting to know what’s going on in the world, you’ll want to know about this.
So let me be your Musical.ly spirit guide and answer some of your burning questions:
You: WHAT IS MUSICAL.LY?
Me: It’s an app that works in the same way as other forms of social media: you go to the app store and download it to your phone or iPad. You make an account, you post stuff, people follow you and you follow them. You have a feed where you can see the latest posts from everyone you follow. And there’s a “featured” tab where you can see a feed of curated, popular, interesting posts from randoms you don’t follow.
Here’s how they describe it in the app store:
You: SO, WHAT DO PEOPLE POST ON MUSICAL.LY?
Me: It's all about lipsyncing mostly. Clips are no more than 15 seconds and there's a huge number of audio clips you can choose to make a video from. Popular songs and also, little spoken word comedy grabs.
Here is a best-of compilation I found on Youtube that will give you a better sense than me trying to make a word picture.
You: SO WHAT'S WITH THE HAND GESTURES?
Me: Glad you asked. That's a big part of it because with Musical.ly the kids are filming in their bedroom usually while holding their phone or shooting from the waist up, so you have to use your other hand instead of dancing. It's actually quite hilarious watching them act out all the words with their hands.