What’s wrong with this picture:
Yes, that's me, wiping a bench in an ad for an Indian cleaning company. Apparently - I learned this week - I am quite the star in India among cleaning circles:
And there's even this:
I found out about this yesterday when I got a Google alert yesterday and discovered a story about me being a secret star of the Indian cleaning industry was on the media industry website Mumbrella.
Apparently images of me had been stolen from somewhere and were now being used to sell cleaning products and services. Because I look hot and yet also trustworthy when I wipe.
I immediately lol'd and sent it to my husband who was puzzled by the sight of me wiping a bench.
You see, in our house? He is the bench wiper. I am the mess-maker.
He now wishes to find this magical bench wiping woman and marry the shit out of her.
So how did this happen?
Mia actually is an ambassador for Sydney Dogs and Cats Home. This is what she really did. (Post continues after video.)
Well, back in the early days of Mamamia I would often be asked to be the ‘ambassador’ for various brand campaigns. Sometimes a brand had done a survey about consumer behaviour and needed someone with credibility in that area to talk about the results in the media.
(For a long time, brands thought that simply having a vagina gave you automatic credibility with all the other vaginas but they've since discovered this not to be the case and go a little more targeted because not all women are the same - QUICK, WRITE THAT PEARL DOWN.)
From Nutella to cars to awareness campaigns for particular health issues...brands are always looking to engage people who they think can help their message cut through and amplify with their target audience.