beauty

Men's clothing ads from the '70s that can't be unseen.

Warning: What you are about to see can NEVER be unseen.

Ahhh, the 1970s – the only decade that could wrap handsome men in gold and silver metallic lamé in a move that wasn’t only acceptable – it was expected.

It’s pretty clear, looking through these advertisements from that glorious decade, that those Mad Men-esque advertising agencies must have a killer time putting together the shoots.

So prepare yourself. We offer up gratuitous camel-toes and outfits with waists so high they defy gravity.

You work with what you got baby, especially when it’s this fabulous. Enjoy!

The stretch hooded terry jumpsuit.

I can’t look away and I’m not sure if it’s because of the hoodie, the belt or the fact his testicles are being torn in two.

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The 'Walking Turn-on'

Please, take a moment to appreciate this amazing line of ]copy: "Fits so tight it shows all you got ...You're a walking turn-on."

Oh yeah, you are.

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Tab Slit Clothing.

Men's fashion choices in the '70s were affected by the moon's phases. And the designers being high.

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The regrettable undies

I'm just going to say it: those dacks on the far right were made in fabric resembling tram seat upholstery to cover any unwanted "stains".

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The Lady (boner) Killer.

These guys were stylish. From the 'tash to the hybrid fedora, to what appears to be a tie-front shirt, they guys weren't messing about.

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Pretty sure it's tolling for that guy's pants on the far right.

Hot damn! These men knew how to accessorise. I also like the play on words here (bell bottoms - geddit?). Well played, cool advertising agency.

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I think you'll find the game is LSD.

Firstly, who the hell is Lisa? The girl maniacally playing the recorder in the background or the other chick? And secondly, please take a minute to absorb their closing line: "But if you don't want to play our way, take off your pants and go home."

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Is that "thing" social exclusion?

Props to that collar though, it really is a thing of beauty.

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The original hipster

Anyone else immediately think of The Bold and the Beautiful's Ridge Forrester when they look this picture? I think it's the neckerchief.

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Lounge Pyjamas.

This tiger-print number meant it was almost a sure thing THIS guy was going to get lucky tonight. Unrelated: I think the world is a poorer place for not having lounge pyjamas now.

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The great equaliser.

Those pants certainly leave little to the imagination. Heads up guys, sometimes a little bit of mystery is a good thing.

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Double Denim

This trailblazer wasn't afraid of double denim and nor should he have been. Look how he incorporated a skivvy into his getup, too. What a dude.

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The WTF.

Okay, WHAT exactly is going on here: a) Why is he wearing his hat like that and b) what are those leather pockets? Check yourself before you wreck yourself, guys.

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The 'I give up on slogans' range.

Sure, the singlet/bell bottoms combo is impressive. So too the purple jumpsuit.

But my favourite part of this ad is how they just didn't even both with a slogan and just went with 'And like that'. Yeah!

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The 'my eyes are up here' range.

Nope. Can't explain this. Don't even want to try. One thing to note: not to be worn on chilly days. If you know what I mean.

(Image via Pinterest)

The 'I've given up on life' range.

It's hard to tell when these items would be at their most appropriate. Poolside? Before bed? At a karate championship?

Image via Pinterest

More like the jeans that turn the dude into a soprano.

Is it just me or are these guys almost giving off a constipated vibe?

If you enjoyed this trip back in time, you might like these:

Which decade did it best? The '60s, '70s or '80s?

11 Heartthrobs of the '70s and '80s. Where are they now?

I was a high school bully. And I made one girl's life hell.