The health stories that have captivated us today:
1. The most advanced anti-ageing serum has arrived
Every ad campaign for an anti-ageing product claims it’s the most advanced one on the market. But the scientists behind a new wrinkle-busting serum say they’ve found a way to tailor the product to each person who uses it, based on their DNA. Woah.
Geneu’s creators use a new microchip device to analyse a person’s genetic code, which tells them how fast that person’s body degrades collagen and what their antioxident level is. This information allows them to develop the serum specifically for that customer, providing them with the exact amount of collagen and antioxidants their body needs to reduce the appearance of wrinkles. Apparently, ‘one size fits all’ doesn’t really apply to skin products – too much or too little collagen can be problematic for some people.
According to clinical trials, Geneu can reduce fine lines and wrinkles by 30% within 12 weeks. However, it’s not available yet, so in the meantime you could try one of these: