Meet the men taking the makeup world by storm.

When you hear the phrase ‘makeup lover’ chances are you immediately envision a female.

But at a time when makeup and beauty has never been so accessible, it’s not just women who are dominating the industry.

The past few years has seen a significant increase in the number of male beauty vloggers and Instagram gurus taking the makeup world by storm.

Watch: An easy Halloween makeup tutorial to try. Post continues after video.

‘Skelotim’ does makeup looks inspired by his favourite snacks and has 147 thousand Instagram followers, US makeup artist Patrick Starr has 2.6 million Instagram followers and Manny Gutierrez aka MannyMUA just reached the 2.7 million mark.

❤️????Omg this is SO cool! Magazine cover with @mannymua733 and @jeffreestar !! This shoot day was so fierce and fun! Go check out the article here http://beautystorebusiness.epubxp.com/i/723300-oct-2016/0? !! Love you! ❤️❤️❤️

A photo posted by patrickstarrr (@patrickstarrr) on Sep 22, 2016 at 7:50pm PDT

They’re not just talking about makeup, they’re using and demonstrating the products on themselves with incredible results. And yes, their contouring game is probably 10 times stronger than you or I.

It seems businesses are finally catching on too.

Covergirl announced a few weeks ago that James Charles, a 17 year old from New York would be the new face of the brand

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ???????? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ???? Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jamescharles) on Oct 11, 2016 at 1:17pm PDT

Charles has almost 788,000 Instagram followers following his mini tutorials and makeup posts. It’s a ‘bold’ and brilliant move that demonstrates a love of cosmetics has nothing to do with gender – it’s a creative outlet that anyone and everyone can enjoy.

The male makeup artists or ‘beauty boys’ aren’t just teaching their followers how to contour or do winged liner – they’re also helping to create safe and supportive communities and forums to talk about gender and sexual identity.

From highlighting you could probably see from space, to flawless ‘natural’ makeup you’d barely even notice, here are seven local and international makeup artists killing it… who just happen to be male.

1. Manny MUA

With over 1.8 million YouTube subscribers, Manny Gutierrez aka MannyMUA has built a loyal support base dubbed ‘Mannyacs’. A former Mormon, he’s just released his own palette with indie makeup brand Makeup Geek.

Manny vs Manny MUA… ????????

A photo posted by ????Manny Gutierrez (@mannymua733) on Sep 27, 2016 at 9:02pm PDT

NEW VIDEO IS NOW LIVE! Full FALL MAKEUP using only affordable products ???????????? link in bio! ????????

A photo posted by ????Manny Gutierrez (@mannymua733) on Oct 20, 2016 at 1:02pm PDT

2. Michael Finch.

The 20 year old from Victoria has over 200,000 followers on Instagram.

Oh Makeup, you amaze me! There will be a NEW video on my Channel on Monday, 3PM EAST, on this Effortless, All Drugstore, Everyday Makeup ???? YouTube Channel Link in Bio ???? #Makeupbymichaelfinch

A photo posted by M I C H A E L F I N C H (@makeupbymichaelfinch) on Jul 23, 2016 at 4:41am PDT

????WINGS SO SHARP ???? Just filmed this fierce AF look! I know people will ask so my lips are @gerardcosmetics ‘Cher’ Hydra Matte Lipstick, highlight is @gerardcosmetics Star Powder ‘Brigitte’ & my Lashes are @lamourminklashes ‘L’Amour’ ???? #Makeupbymichaelfinch

A photo posted by M I C H A E L F I N C H (@makeupbymichaelfinch) on Jul 30, 2016 at 3:44am PDT

3. Patrick Starr.

The 26 year old was born in Florida and now has close to two million YouTube subscribers who love his wide-ranging tutorials.

JUST LANDED IN NEW YORK CITY ???????? I have a MEETUP this weekend at Gen Beauty with @benefitcosmetics and my bestie @mannymua733 ???? . ????????????????I packed my goof proof brow pencil, so these #benefitbrows won’t move during our meet and greet ???? it’s on Sunday at 1p at the #benefit booth! See you all there ???????? #PatrickStarrr

A photo posted by patrickstarrr (@patrickstarrr) on Sep 15, 2016 at 6:07pm PDT

????NEW YOUTUBE VIDEO! Full coverage foundation routine is up on my channel! Link is in the bio! ❤️⭐️ #patrickstarrr

A photo posted by patrickstarrr (@patrickstarrr) on Aug 30, 2016 at 6:31pm PDT

4. Jeffree Star.

Former Myspace personality Jeffree Star has over 3.6 million Instagram followers and his own successful makeup brand.

BARBIE GLOW ✨ Having the best time in London! Tomorrow is our #BBCarnival with my UK brand retailer @beautybaycom ???? Lipstick: “Mannequin” #velourliquidlipstick #jeffreestarcosmetics

A photo posted by Jeffree Star (@jeffreestar) on Oct 26, 2016 at 6:59am PDT

SLAY WITH NAVY MATTE ????⛓???????????????? “Abused” #velourliquidlipstick is now back in stock! #jeffreestarcosmetics

A photo posted by Jeffree Star (@jeffreestar) on Oct 18, 2016 at 5:30pm PDT

5. Wayne Goss.

With almost three million YouTube followers, British self-taught makeup artist Goss was one of the early male beauty influencers online.

Fancy meeting me on September 15th in a central London location? Then just email win@thebodyshop.com and tell them why you want to meet me for your chance to win! Simple! 8 winners will be selected to come to an official meet-up + 1 person will win a 1 hour consultation with me on the same day. #eyeover @thebodyshop #ad The T&Cs http://www.thebodyshop.co.uk/services/terms_promos.aspx

A photo posted by Wayne Goss – Makeup Artist (@gossmakeupartist) on Sep 5, 2016 at 8:54am PDT

They’re back! Available now and world wide shipping from @beautylish – limited edition Wayne Goss Anniversary Set. Woohoo!

A photo posted by Wayne Goss – Makeup Artist (@gossmakeupartist) on Sep 30, 2016 at 9:42am PDT

6. Skeletim.

The makeup lover’s penchant for snack-inspired looks has earned him hundreds of thousands of followers.

Still pic from last weeks Fat Bitch Friday! It’s peanut butter jelly time lol! I posted the details on my video of this look but y’all hollar at a bitch if you have questions ???? #motd #boysinmakeup #wakeupandmakeup #brian_champagne #makeup #skelotim

A photo posted by Tim O (@skelotim) on Oct 14, 2016 at 7:27pm PDT

Pic from last Fat Bitch Friday! My favorite Halloween candy, what are your guys favorite Halloween treats?! I’m gonna go to target and wanna try some new shit ???????? also all details are listed in my video of this look, but y’all know just hollar at a bitch if you have questions #boysinmakeup #skelotim #halloween #motd #wakeupandmakeup

A photo posted by Tim O (@skelotim) on Sep 19, 2016 at 6:24pm PDT

7. The Beauty Boy.

24 year old Jake Jamie, AKA The Beauty Boy, is well-known for his honest beauty reviews and ‘natural’ looking makeup.

#FindJake #SpotTheDifference ???? Say hello to @benefitcosmeticsuk ‘s AMAZING new 2016 Christmas Collection ???????? I have everything you need to know over on the blog NOW ???????? www.thebeautyboy.co.uk▪️

A photo posted by Jake-Jamie Ward (@makeupbyjakejamie) on Sep 28, 2016 at 10:54am PDT

Happy Monday you lovely lot ???? My full review & demo of the BRAND NEW Allnighter Foundation from Urban Decay is now LIVE▪️Hope it helps ????

A photo posted by Jake-Jamie Ward (@makeupbyjakejamie) on Sep 11, 2016 at 11:58pm PDT

The products makeup artists swear by…