When you hear the phrase ‘makeup lover’ chances are you immediately envision a female.
But at a time when makeup and beauty has never been so accessible, it’s not just women who are dominating the industry.
The past few years has seen a significant increase in the number of male beauty vloggers and Instagram gurus taking the makeup world by storm.
Watch: An easy Halloween makeup tutorial to try. Post continues after video.
‘Skelotim’ does makeup looks inspired by his favourite snacks and has 147 thousand Instagram followers, US makeup artist Patrick Starr has 2.6 million Instagram followers and Manny Gutierrez aka MannyMUA just reached the 2.7 million mark.
They’re not just talking about makeup, they’re using and demonstrating the products on themselves with incredible results. And yes, their contouring game is probably 10 times stronger than you or I.
It seems businesses are finally catching on too.
Covergirl announced a few weeks ago that James Charles, a 17 year old from New York would be the new face of the brand
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ???????? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ???? Thank you all so much. This would not be possible without all of you.