When you hear the phrase ‘makeup lover’ chances are you immediately envision a female.
But at a time when makeup and beauty has never been so accessible, it’s not just women who are dominating the industry.
The past few years has seen a significant increase in the number of male beauty vloggers and Instagram gurus taking the makeup world by storm.
Watch: An easy Halloween makeup tutorial to try. Post continues after video.
‘Skelotim’ does makeup looks inspired by his favourite snacks and has 147 thousand Instagram followers, US makeup artist Patrick Starr has 2.6 million Instagram followers and Manny Gutierrez aka MannyMUA just reached the 2.7 million mark.
They’re not just talking about makeup, they’re using and demonstrating the products on themselves with incredible results. And yes, their contouring game is probably 10 times stronger than you or I.
It seems businesses are finally catching on too.
Covergirl announced a few weeks ago that James Charles, a 17 year old from New York would be the new face of the brand
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ???????? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ???? Thank you all so much. This would not be possible without all of you.
Charles has almost 788,000 Instagram followers following his mini tutorials and makeup posts. It’s a ‘bold’ and brilliant move that demonstrates a love of cosmetics has nothing to do with gender – it’s a creative outlet that anyone and everyone can enjoy.
The male makeup artists or ‘beauty boys’ aren’t just teaching their followers how to contour or do winged liner – they’re also helping to create safe and supportive communities and forums to talk about gender and sexual identity.
From highlighting you could probably see from space, to flawless ‘natural’ makeup you’d barely even notice, here are seven local and international makeup artists killing it… who just happen to be male.
1. Manny MUA
With over 1.8 million YouTube subscribers, Manny Gutierrez aka MannyMUA has built a loyal support base dubbed ‘Mannyacs’. A former Mormon, he’s just released his own palette with indie makeup brand Makeup Geek.
2. Michael Finch.
The 20 year old from Victoria has over 200,000 followers on Instagram.
3. Patrick Starr.
The 26 year old was born in Florida and now has close to two million YouTube subscribers who love his wide-ranging tutorials.
JUST LANDED IN NEW YORK CITY ???????? I have a MEETUP this weekend at Gen Beauty with @benefitcosmetics and my bestie @mannymua733 ???? . ????????????????I packed my goof proof brow pencil, so these #benefitbrows won’t move during our meet and greet ???? it’s on Sunday at 1p at the #benefit booth! See you all there ???????? #PatrickStarrr
4. Jeffree Star.
Former Myspace personality Jeffree Star has over 3.6 million Instagram followers and his own successful makeup brand.
5. Wayne Goss.
With almost three million YouTube followers, British self-taught makeup artist Goss was one of the early male beauty influencers online.
Fancy meeting me on September 15th in a central London location? Then just email [email protected] and tell them why you want to meet me for your chance to win! Simple! 8 winners will be selected to come to an official meet-up + 1 person will win a 1 hour consultation with me on the same day. #eyeover @thebodyshop #ad The T&Cs http://www.thebodyshop.co.uk/services/terms_promos.aspx
The makeup lover’s penchant for snack-inspired looks has earned him hundreds of thousands of followers.
Pic from last Fat Bitch Friday! My favorite Halloween candy, what are your guys favorite Halloween treats?! I’m gonna go to target and wanna try some new shit ???????? also all details are listed in my video of this look, but y’all know just hollar at a bitch if you have questions #boysinmakeup #skelotim #halloween #motd #wakeupandmakeup
7. The Beauty Boy.
24 year old Jake Jamie, AKA The Beauty Boy, is well-known for his honest beauty reviews and ‘natural’ looking makeup.
The products makeup artists swear by…