We started our blog, How Two Live, as a diary to one another.
Two sisters, one living in Paris and the other in Melbourne, have been writing posts to each other daily to share what we were eating, drinking, wearing, and doing. We soon realised we weren’t the only ones reading our conversations, and saw an opportunity to build our little diary into long-term careers…
We’ve spent the last two and a half years building up a loyal tribe of fans, ranging from teenage girls, to their mums, to the bored at work 30-year-old. We have over 100,000 followers on our Instagram @howtwolive, and our website howtwolive.com has had close to a million hits.
Attention seeking. Clown lookalikes. Total freaking weirdos. Yes, we’ve heard it all – but the one thing they don’t realise is that we like being told we’re different, because it’s all part of our game plan. Here’s why…
1. We don’t conform.
Denim cut offs… stripes… white shirt… boyfriend jeans… ankle boots… more stripes… fedora… oh another striped t-shirt…
Our Instagram feeds are cluttered with the ‘blogger uniform’ – and plenty of girls have made huge businesses out of just this.
But instead of competing with the zillions of chambray shirts out there, we get up in the morning and unleash our inner creativity.
Because we love to dress like no one’s watching. And because despite what the bullies told you in high school, being different is a good thing… especially when it comes to business.
2. We genuinely care.
Two mornings ago, we were driving from a meeting to a shoot, breakfasting on the run while trying to respond to emails. We get a Snapchat from a 16-year-old girl, telling us she’s about to walk into an exam, and is really nervous.
We immediately stop everything, find an upbeat song on the radio (Taylor Swift, obvs) and Snapchat her back with lots of ‘woooooooo’s and ‘you got this girl’s.
Because our fans are everything, and if we don’t make time for them, how can we expect them to make time for us?
Click through for a gallery of How Two Live…
3. We make it about more than just us.
A lot of our fans are teenage girls, and we know many of them might look up to us as they would a big sister. So while we like to show them that life is all about having fun, we also try to teach them the importance of giving back.