The Queensland brand has been making the product for over 100 years, but has never enjoyed success quite like it is at the moment. The brand’s Brisbane factory is currently churning out 40,000 tubes and 15,000 tubs every single day just to keep up with demand.
According to A Current Affair, China, with its customer base of 1.3 billion, is partly to thank.
The product has reached “cult status” in Asia, attracting celebrity endorsements and praise from beauty bloggers due to its quality, versatility and, crucially, the fact that it’s made in Australia.
However, ACA claims that the market is largely being fuelled by Australian-based customers who buy the product in bulk and ship it overseas, as the product has not yet been approved by Chinese health authorities.