It’s a cruel, cruel situation when you fall for a product with a price tag that makes your eyes water. Every time you run low, your credit card starts weeping in anticipation of it’s upcoming cameo at the beauty counter.
For me, that product was Chanel’s Le Blanc de Chanel Sheer Illuminating Base. I say this because as much as I swore nothing would ever compare to the lit-from-within effect it gave me, I was wrong.
Enter L’Oreal Lumi Magique Primer ($29.95). I was recently forced to cheat on my long term love with L’Oreal’s version after leaving my makeup bag at a friend’s house. “What have I got to lose?” I wondered.
Jacqui's new found love. Image: Supplied
Chanel markets it’s oil-free primer as “Magical, it instantly illuminates the complexion with a subtle halo of light and perfectly evens out the skin's texture.” And yeah, I have to agree. It does.
Just like Chanel though, Loreal’s primer promises luminous, healthy looking skin and boasts up to eight hours hydration.
(Watch: Does a shaving balm really work as a primer? Post continues after video.)
It can be used with or without foundation and can be dotted on the high points of the face to catch the light in a J-Lo kind of way. You can also blend it with your foundation to lighten it’s colour slightly (which is great for the winter months when your summer foundation isn’t quite right).
I kid you not, in a side-by-side comparison I could not tell the difference between the two products. Both are pearlescent white liquids with a gold sheen to them.
Compare the pair: (top) L'Oreal verus (bottom) Chanel. Image: Supplied.
If we’re being picky, Chanel’s formulation is slightly thicker than L'Oreal's but when rubbed into the skin, both give an identical velvety texture and illuminated finish.