“[Women] don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth,” she said.
Crunching? HOW UNCOUTH.
As a result, he said, Doritos were researching a chip that would be "low-crunch" with the same "taste profile" and - get this - "purse size."
"Because women love to carry a snack in their purse," she said.
Naturally, Twitter had a field day. Here are some of the best.
Lady Doritos only have 77 percent the crunch of regular Doritos.
— Ben Shapiro (@benshapiro) February 6, 2018