We all have to save up for fashion splurges but the real test of a savvy shopper is finding clothing that’s on-trend AND wallet-friendly.
After all, Australian women overspend a combined $945 million a year on fashion.
When you consider that a pair of designer jeans starts somewhere around $150, that doesn’t leave much leftover. Especially if your job requires you to have a wardrobe separate from the one you want to wear on the weekend.
According to a new study by fashion retailer Best&Less, a staggering 71% of the Australian women surveyed stated that they thought fashion in Australia is overpriced. It also found that more than 20% of the shoppers ended up spending more than they had anticipated when buying new clothes.
And it’s true.
Just as an FYI, you should know that this post is sponsored by Best&Less. But all opinions expressed by the author are 100% authentic and written in their own words.
We’ve all found ourselves in a clothing boutique with cool music, mood lighting and intimidating sales staff and ended up buying something we couldn’t afford. The euphoria of buying something new is soon replaced by feelings of guilt and regret.
Perhaps the most interesting finding from the research is that we don’t actually know why we’re paying too much for fashion. Only 18% of the women believed that a higher price equalled better quality, and only roughly 20% associated certain brands with quality, with another 20% believed more expensive items to be more fashionable.
You only have to look at the clothing choices of some of Hollywood’s most Rich and Famous to know that expensive clothing isn’t necessarily more stylish.
This begs the question: are we paying more because of the bells and whistles that come with shopping in a fancy designer store? And are we paying too much for fashion?
Yes, and yes.