Her latest product has nothing to do with lips. And no, it’s not Kontouring – but nice guess.
Say hello to ‘Kyshadow’. (Yes, that’s Kardashian for ‘eyeshadow’.)
Yay!!!!! Months in the making and i’m so happy my #KYSHADOW is finally here!!! Wow. Thank you to everyone for supporting me throughout my journey. One step closer to my dreams of having a full cosmetic line and YOU are the reason. Go to TheKylieJenner.com to watch an introduction to my Bronze Palette and an exclusive makeup tutorial by @makeupbyariel using the #kyshadows. Also check out my snapchat to watch me show you how I use my palette. ….and want to know when I’m launching? Stay tuned on @kyliecosmetics Instagram! It’s sooner than you think! ;)
Jenner made the announcement on Snapchat and Instagram, revealing that she’s been working on the project for months.
The first Kyshadow release is ‘The Bronze Palette’, featuring nine shades ranging from from peaches and golds to charcoal black in a mix of matte and satin-finish shades.
The colours are designed to be used together to create a complete eye makeup look.
She revealed that she had been using the palette in a popular Snapchat tutorial a few weeks ago, and was excited to finally make the reveal.
"It was really important to me releasing the bronze palette first. It's been such a fun experience creating and testing them in the lab," she said on Snapchat.
Watch: How to do the Kardashian favourite, dutch braids. (Post continues after video.)
"I actually created two other palettes that will be released before the end of year and am currently working on the fourth palette."
Ahead of the official release date (Wednesday 7am AEST on her website, FYI) Jenner handed out palettes to dedicated Kylie Cosmetics fans as well as patients at a hospital in LA.
While the announcement has been met with plenty of excitement by fans, it wasn't without controversy. Are you really that surprised?
Within minutes, many eagle-eyed beauty lovers were calling Jenner's product a copycat of New Zealand-based YouTuber Shaaanxo's (Shannon Harris's) palette.
no offence but why does kyshadow palette look identical to shaanxo's palette #KyShadow
— freya (@seIenasgIow) July 25, 2016
While Harris tweeted the comparison picture, she's encouraging fans not to cause drama.
LOL SO MANY HATERS! Chill out people, I don't need you in my timeline
— Shaaanxo (@xoShaaan) July 25, 2016
When asked if she thought Jenner had deliberately copied her palette, Harris replied "I strongly doubt it lol."
Let's be honest I'm gonna buy the Kylie eyeshadows ???? — Shaaanxo (@xoShaaan) July 25, 2016
Although the price of Jenner's palette is yet to be announced, Harris' is currently on sale for $11 at Bh Cosmetics and has received plenty of favourable reviews since it was released earlier this year. (Post continues after gallery.)
With her Lip Kits regularly selling out within minutes, we'll wait with bated breath to see what Jenner does knext.
Will you be buying the palette?