Her latest product has nothing to do with lips. And no, it’s not Kontouring – but nice guess.
Say hello to ‘Kyshadow’. (Yes, that’s Kardashian for ‘eyeshadow’.)
Yay!!!!! Months in the making and i’m so happy my #KYSHADOW is finally here!!! Wow. Thank you to everyone for supporting me throughout my journey. One step closer to my dreams of having a full cosmetic line and YOU are the reason. Go to TheKylieJenner.com to watch an introduction to my Bronze Palette and an exclusive makeup tutorial by @makeupbyariel using the #kyshadows. Also check out my snapchat to watch me show you how I use my palette. ….and want to know when I’m launching? Stay tuned on @kyliecosmetics Instagram! It’s sooner than you think! ;)
Jenner made the announcement on Snapchat and Instagram, revealing that she’s been working on the project for months.
The first Kyshadow release is ‘The Bronze Palette’, featuring nine shades ranging from from peaches and golds to charcoal black in a mix of matte and satin-finish shades.
The colours are designed to be used together to create a complete eye makeup look.
She revealed that she had been using the palette in a popular Snapchat tutorial a few weeks ago, and was excited to finally make the reveal.
"It was really important to me releasing the bronze palette first. It's been such a fun experience creating and testing them in the lab," she said on Snapchat.
Watch: How to do the Kardashian favourite, dutch braids. (Post continues after video.)
"I actually created two other palettes that will be released before the end of year and am currently working on the fourth palette."