There are a few reasons you may have missed the news that Kim Kardashian and Kanye West are the proud parents of a brand new baby girl.
Firstly, Kim announced the news on her personal website, and not via her 106 million strong Instagram following. You know, the one that helped her make $10 million in a single day. Weird.
Secondly, without a name or that all-important first baby photo, the world had very little information to go on… so they instead focused on all the things we WEREN’T being told.
But, thankfully it seems at least two important people in Kimye’s life got the memo, and they sent a very, very extravagant gift to say congratulations.
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The Sun reports Beyoncé and Jay Z – who welcomed two new additions of their own last year – sent the third-time parents a Lorraine Schwartz diamond bracelet, valued at over AU$26,000, they had custom-made for the newborn girl.
The bracelet is also said to be engraved with the number ‘3’ to symbolise the number of children Kim and Kanye – who were married in 2014 – now share.
The gift appears to signal the end of a rift that started between Kanye and Jay Z - who once released an album together - in late 2016.
After turning up an hour late to a concert as part of his Saint Pablo tour, Kanye delivered a 17-minute rant in which he begged Jay Z to "call him" and lashed out at Beyoncé for being "too cool.
"Beyoncé, I was hurt because I heard that you said you wouldn't perform unless you won Video of the Year over me and over Hotling Bling," he told the crowd.
"Sometimes we be playing the politics too much and forget who we are just to win. F*** winning, f*** looking cool. F*** looking cool. F*** being cool."
He then directed his attention to Jay Z, saying, "you still ain't call me".
"Jay Z, I know you got killers, please don't send them at my head. Just call me. Talk to me like a man."
Now, upon the arrival of Kanye's third child - a sibling for North, 4, and two-year-old Saint - an unnamed source says the powerful friends have "all moved on from the past".
"Kanye is over the moon as he has always considered Jay Z his 'big brother', and Beyoncé has always been one of his closest friends," the 'source' told The Sun.
"It's only a matter of time before the playdates begin."
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Cut the crap.