By KATE LEAVER
Kim Kardashian is more than just a magnificent ass.
She’s a businesswoman, a tech mogul, and a branding visionary.
Sure, the 34-year-old reality TV star is one of the most sexualised women on the planet. She participates vigorously in her own objectification. She began her public life in a “leaked” sex tape with a rapper. And she makes money out of a crude, often brainless and shamelessly cosmetic industry.
But setting our intellectual snobbery aside, what she’s made out of herself in her decade-long rise to fame, is nothing short of sensational.
It’s the American Dream. Kim Kardashian has learned to play the media like a goddamn violin, manipulating the masses to her will and cashing in on it big time. Her most recent estimated worth is $65 million, but I’d say that’s conservative — now that we know she makes $30 million a year and her Kim Kardashian Hollywood game made $43 million in the past 3 months.
Because she exists through the lens of a camera (if the paparazzi aren’t there to see Kim Kardashian do something, did it really happen?), of course our first, visceral reaction to Kimmy Kardashian is to gawk at her body. She knows it and she plays up to it.
When this magazine cover went public yesterday, the world stopped. Kardashian’s curvaceous greased up bottom obliterated all other news stories.