From ‘vampire facials‘ to using lasers to disguise their cellulite, Kim, Khloe, Kourtney, Kendall and Kylie are constantly trying something new — and inevitably, a small number of dedicated fans will follow their lead while the rest of us watch curiously from a distance.
However, when it comes to plastic surgery it seems the Kardashian-Jenners’ influence is a lot greater than any of us realised.
According to UK cosmetic surgery group Transform, there has been a 73 per cent (!) spike in inquiries from patients who have one thing in common: they’ve drawn inspiration from one of the sisters.
Surgeons have nicknamed this phenomenon ‘The Dash Effect’ (as in Kar-Dash-ian) and say it all started when the youngest, Kylie Jenner, confirmed she’d plumped up her lips with injectible fillers earlier this year.
In fact, Transform experienced a 700 per cent rise in web enquiries overnight in the wake of her admission.
“No one could have predicted the effect Kylie would have on the world-wide lip filler market, undoubtedly she is the industry’s new poster girl for this treatment,” the group’s Clinical Director Mark Norfolk remarked in a press release.
Kylie’s lips aren’t the only Kardashian body part in high demand, Norfolk adds.
“Our 54 per cent increase in enquiries for buttock enhancements, inspired by the likes of Kim and Khloe, has been a key reason for us looking at offering fat transfer surgery in the near future.”
Evidently, the Dash Effect has also taken hold in the family’s home country.
“There has been an increase in plastic surgery – both face and body – of patients who want to look like the Kardashians,” Dr. Saul Lahijani, CEO of the Beverly Hills Institute of Plastic Surgery, explains to People magazine.