A few days ago, I would have said that the only shocking thing about Kanye West was not seeing his face, family and opinions splashed across my social media feed on an hourly basis.
The I-am-God-bow-before-me-outrageous comments and quips had pretty much run their course, which is why Kanye seemed so desperate to make the world gasp with his latest music offering.
And gasp, we did.
The music video in question, for the tune Famous, at first seemed like a grab for media attention, clickbait, a way for a song that could have flown under the radar to secure endless headlines.
It’s a tale as old as time, celebrity + nudity = public interest.