How the story of Wonder has inspired a kindness movement for all ages.

Thanks to our brand partner, Wonder

A very lovely person once said, “Kindness doesn’t cost a thing. Sprinkle it everywhere.”

It’s true. Being kind won’t cost you a cent. It makes people feel good. And we’ll never run out of it. So, why aren’t we being kinder to each other?

Here at Mamamia, we’re pledging to #ChooseKind. As Mia Freedman, co-founder of Mamamia, writes as an ambassador on the #ChooseKind website:

“Kindness is such a holistic thing. It’s how you behave towards people you know and people you don’t. It’s how you behave in real life and online. Kindness is what you choose to say and what you don’t. It is perhaps the unsung hero of all virtues because it has the ability to change the world.”

So, why #ChooseKind? The #ChooseKind movement is inspired by the story of Wonder, the uplifting story of a 10-year-old boy named August Pullman and his experience going to a mainstream school for the first time, after being born with a facial difference. But it’s his differences that make him the most unlikely of heroes.

Check out some of the Mamamia staff choosing kind below…

Video by Mamamia

Based on US author R.J. Palacio’s New York Times bestselling novel of the same name, the film follows Auggie as he challenges his family, classmates and community to act with compassion and acceptance.

Auggie is a living example that one person and one action can have a ripple effect in spreading more kindness in the world. That’s why Wonder has kicked off #ChooseKind: a movement that is encouraging individuals, families, friends, schools and communities to sign the pledge together.

So, want to join the challenge with us and sprinkle some kindness? It couldn’t be easier, it starts with one jar…

(Image: Mamamia)

Here's how it's done:

  1. Go to and sign the pledge, which is your commitment to start choosing kind.
  2. Join us here at Mamamia by taking your kindness to the next level. Print out your #ChooseKind Wonder label and stick it to a jar. Fill up your kindness jar with one marble, button or any other token for each random act of kindness you do to brighten someone else's day.
  3. Once your jar is full to the brim of kindness, you'll receive a 'Certified Kind' certificate. Just send a picture of your full jar to [email protected] to receive the certificate.

What might seem like a small act to one person could mean the world to another. So why not #ChooseKind?

From offering to do the coffee run or unpacking the dishwasher, to telling someone they're a legend or taking something off their plate, choosing kindness isn't a chore. We've got our marbles ready to fill up those jars in our office - let the kindness begin!

Visit to find out how your school, business, family and friends can get involved and #ChooseKind too.


This content was created with thanks to our brand partner Wonder.