Model and healthy living advocate, Jesinta Franklin has today been announced as the face of Cadbury’s new range in a move that’s leaving some with a bad taste in their mouths.
Labelled a ‘flake’ on the front page of the Daily Telegraph, Franklin is facing backlash over the ambassadorship – said to be worth up to $250,000 – with many calling out the model’s supposed conflict of interest.

The former Miss Universe Australia promoted her preference for sugar-free recipes in her 2015 book, Live A Beautiful Life, saying she never keeps soft drinks in the house as "I don’t like to put that amount of sugar in my body".
But speaking to the Today Show, Franklin would also like to remind her critics that, like pretty much every human being, she indulges her sweet tooth with a bit of Netflix and choc.
"See, here's the thing," she told Karl Stefanovic and Lisa Wilkinson.
"The reason why I thought I got this job with Cadbury was because after every David Jones show I do, every journalist asks me what is it that you do to indulge or unwind or treat yourself and I've always said I enjoy a glass of champagne and a block of Dairy Milk chocolate."
Top Comments
I love Cadbury and I generally like Jesinta. Unfortunately I don't think this is a good combination. I base this on Jesinta's past comments. I think this is a $$$ deal for her and it's a little disappointing.
Since when does Cadbury need celebrity endorsements anyway?
Surely the brand fit is totally wrong? A slim model and cadburys? Who believes a model who says she eats a whole block of chocolate? It looks so insincere.
Just like when super skinny TV hosts sit in front of a plate of food if they are doing a piece about a restaurant or cafe, but never take a bite. They always make a big fuss about it all looking so amazing and how they're going to tuck in right away... but never do. Invariably they also carry on in the media about how they love food and how they pig out all the time - just never on camera. ;)