Image via Instagram (@jlo).
While there’s no denying her talent in other areas, her latest venture, the #BeTheGirl weight loss challenge launched by her lifestyle brand BodyLab, has left us feeling a little confused and disappointed.
On the surface, it seems innocent enough. “Participants will commit to a 10-week program with Jennifer Lopez as their inspiration and motivator along with a team of experts,” the press release says.
“They will receive healthy and easy-to-make recipes, personalised fitness plans and expert nutritional advice from Jennifer Lopez and a team of hand-picked experts.”
“I’m asking the women of America to join me this Spring in the #BeTheGirl challenge so together we can work, motivate, and empower each other to be the best version of ourselves,” says Lopez in the statement.
It sounds reasonable enough (aside from the obvious exclusion of us Aussies – hello from down here!) . Fitness and nutritional experts have obviously been consulted, and who doesn’t want to look as good as J-Lo does?
But then there’s this.
“When I eat, you eat. When I sweat, you sweat. When I run, you run. Let’s kick-start a healthy lifestyle together with the BodyLab line of products, free App and online tools,” writes Lopez.
I’m assuming she’s just trying to create a “we’re all part of a big, sparkly J-Lo team” kind of vibe, but it almost sounds like we have to physically wait around for a personal notification from Lopez giving us permission to eat. Which would be hard enough as is without considering the time difference. Again – hello, from Australia!
Look – I’m sorry J-Lo. You can tell me when to “Get On the Floor” and to “Dance Again”, but you will not tell me when to eat. Or sweat. Or run. (Post continues after gallery.)
Let me be clear: I think encouraging anyone to make “today the day to start a new journey” and be the best they can be is a good thing. But I have a little problem with the ways the challenge thinks I should achieve this.
Yes, exercise is important in staying healthy, as is a good, balanced diet. But urging women that “loving yourself more than anything on the menu”is what health is about? That makes it sound like food is my mortal enemy.
Food is more than fuel – it’s a social activity, a bonding opportunity and a chance to try new things. Being healthy isn’t about giving up everything you love.
As long as I’m happy and healthy, “my best me” isn’t necessarily the one that has abs to wear with my bikini.
Saying I should “start losing the extra pounds that will have nowhere to hide this summer” suggests that my body is something I should be looking to hide if it doesn’t look like Lopez’s.