There is no piece of clothing we have more of a love-hate relationship with than jeans.
Once you own a pair you love, its happy days - you'll wear them to death and recommend them to anyone who'll listen.
But to find that pair - hunting down the right shape, length and colour? Well that might be one of the hardest missions of all. Cue stressful shopping trips, returned packages and changeroom meltdowns. We've all been there.
Watch: Iconic denim outfits. Post continues after video.
Nicole Adolphe is a content creator, former fashion editor of Cosmopolitan and the Head of Style at The Iconic. Her job is to literally tell us what clothes to buy now and how to style them (yep, it's a pretty cool gig.) And we've gotta say, the woman wears denim very well.
We asked Nicole to share her top tips for shopping jeans to make the process stress-free and actually successful. Here's what she told us.
The questions to ask yourself before buying jeans.
PUT THE JEANS DOWN.
Before you buy denim online or in-store, there a few questions Nicole recommends you ask yourself.