Kendra Harding is the founder of Ooroo Australia and spends much of her time working with the community art centres and the artists in the top end of northern Australia. This is where her fabrics are sourced.
Oh, and you can get 10% off Ooroo designs for the next two months using the code ladystartupooroo. You’re welcome!
Read Kendra’s interview with Mamamia below…
What is Ooroo Australia?
Kendra Harding (right). Image via Facebook.
The bespoke collection is handcrafted by a master leather craftsman who studied at the London School of Fashion Design and honed his skills working for the House of Dunhill, Burberry and other high-end companies in London.
Classically styled, the unique range is inspired by art and Indigenous culture. The textiles are ethically procured from Merrepen Arts from the Daly River region, Injalak from West Arnhem Land, Tiwi Designs from Bathurst Island and Nagula Jarndu from Broome. Each handbag is accompanied by a story card approved by the artist explaining the textile artwork and the story or the dreaming represented.
What were you doing before you went into business for yourself?
Starting a family, raising money for local community projects and being a hairdresser by trade.
What made you want to start your own business?
To me, it seemed turning 40 was a perfect time to leap into the ocean and lose sight of the shore. The allure of working from home so that you can spend more time with your family was appealing. So was the flexibility of setting my own hours.
Buying the first edition of Collective Hub magazine inspired me to start my own business and get the ball rolling. I think most women spend their time and younger years developing a chosen career path, learning new skills and finding new interests, and then some times entrepreneurial ideas are born.
How did you come up with the name?
My mother-in-law used the phrase a lot and it means along the lines of "nice to meet you, see you again sometime." Being an all Australian product, it suited the tourist market as well as the wider market.
Did you require investment to start your business?
We sold a block of land and I invested approximately $2,000. Now, I just keep flipping that money back into the business.
What kind of advice did you get before you started and from who?
Lots of friends with businesses advised me to scale up slowly and know your product and your market.
What's the single best piece of advice you got?
It is important to have really good relationships with the artists and community art centres.
What's the one bit of advice you would give yourself if you were starting again?
It is important to take your time and don't rush. Slow and steady wins the race.
Scroll through to see some of our favourite designs from Ooroo Australia. (Post continues after gallery.)
At Mamamia we have an expression "flearning" - failing and learning. What have been your biggest flearnings since you have started your business?
I have flearnt that networks and helping other people doesn't go astray. It's better to build bridges than burn them down. Karma is a wonderful thing.
What's the smartest thing you've done since starting your business?
Taking the leap into my passion for fashion, Aboriginal textiles and putting myself out there. My husband would say he is the smartest move I have ever made but I would have to add Ooroo Australia and my children to that list.
Are there any pieces of technology or software, apps or systems that have made it easier to do what you do?
Facebook and Instagram have been essential. Living in Darwin also makes the weather app an essential during the build-up and wet season.
I also have a business software that keeps track of product and sales.
What do you do when you're feeling like you're in a hole emotionally (or financially)?
Often some old music comes out to brighten the mood. I am still hairdressing three days a week, which makes for a good distraction to focus on something else and spend time with some great people.
Listen: Need a 'diet' for your money? We tried the 5:2. (Post continues after audio...)
What's the biggest misconception you had about starting your business?
I thought that if you had a great product and you have an online presence, the people and sales would instantly come. It is fine to have a web store, but the challenge is targeting your market and getting the right customers to visit it.
Building and maintaining relationships with manufacturers, suppliers, stockists and customers takes so much time and energy, yet they are critical to business success.
Tell us about your proudest moment.
Being a Northern Territory finalist in the Australia Post pitch fest. I have also donated bags to some really important causes that make a difference to peoples lives.
How much sleep do you get every night?
I am a night owl but I do require eight hours of sleep each night. When I was first developing the Ooroo Australia brand I slept with a pen and note pad beside the bed because I seem to wake up with bright ideas after sleeping on them.
Kendra Harding (right) with Mia Freedman (centre). Image via Facebook.
What can you recommend to women who might want to get their own hustle going?
Surround yourself with positive people. Listen and learn and be prepared for your initial start up idea to change course, grow and develop. Be resourceful and very flexible.
Do you have a mentor?
My boss at the salon is a great business woman and I have learnt a lot from how she operates. Jenny Hill is also way in over her head and has my back with admin, marketing and product development.
Since we're in the #LadyStartUp spirit, which Lady Start Ups do you recommend?
Anika Walker from Your Style Revolution. It is an online personal styling service.
Fiona Park from Emmaretta. It is an up and coming plus size hosiery company.