My Mama Bear instincts tell me that internet success may be viral, but it’s actually more like a chronic, debilitating disease.
In early 2014, when my daughter Emmeline was only a few months old, the inevitable happened.
I became a “mummy blogger”.
Before I’d even had a child of my own, I was reading and loving “mummy blogs”. I found them strangely comforting. It was also a way for me to subconsciously prepare for my future. “Oh, so that’s how you can be a cool mum”, were my secret thoughts.
I lapped it all up – photos of family outfits, the craft, the blissfully described vacations, the recipes. But most delicious of all was the apparent ease with which these mothers could combine their everyday lives with yummy, yummy dollars.