Do you remember Belle Gibson? The girl who lied about curing her own cancer through natural therapies and then wrote a book, developed an app, sold them and made loads of money?
If you live outside of Australia here is a little run down- young mother (Belle Gibson) is given terrible news; she has inoperable brain cancer and months to live. She opts out of chemo and radiation, turning to alternative therapies to battle her illness. Oh my god it works and she announces it to the world encouraging others to do the same. She gathers hundreds of thousands of followers on social media and next thing you know here is our new poster girl for natural cancer cures and a new business is launched, ‘The Whole Pantry’, with a website, app and book deal. Amazing? No, because it’s a big fat lie, she never had cancer, and therefore she never cured it either.