There’s a new app that’s like Tinder for your wardrobe. We tested it.

A woman’s connection with her wardrobe is a lot like her relationship history. There’ll be some impulse buys, a few unusual choices and the occasional “Holy Lord I can’t believe anyone ever let me” choices.

The goal is the trusty staple. The barrier is when things look so uninspiring that you wonder if you’ll ever bother getting dressed again.

Which is where Tinder steps in for love. And now new app I Style Myself ( steps in for clothes.

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Instead of swiping through pictures of men’s crotches, I Style Myself generates potential outfit matches using different combinations of your own clothes. You upload pictures; then an algorithm – which is basically like a friendly Anna Wintour trapped in your phone – does the coordinating.

It you hate it, scroll left. If you love it, right. Over time the app susses out what you like and don’t – and also suggests things to buy that go with everything (within a price range of your choice).

We know what you’re thinking: it sounds just like Cher’s virtual wardrobe generator from Clueless. The bigger issue: does it work? We tried it.

How to do it

1. Download free app; photograph everything you own.

This doesn’t sound quick and it isn’t. I managed 75 items in an hour, but lost time agonising over why my pictures didn’t resemble the beautiful ones in fashion Instagrams, then why nothing I owned had ever touched an iron (the two points may be related).


2. Upload your pictures.

Add as much detail as possible (i.e. what the item is, how formal, what season you’d wear it) as it helps the algorithm do its job. Data is like coffee for algorithms.

3. Click the ‘Looks’ tab and watch outfits HAPPEN!

It’s weirdly exciting. Like waiting for Santa, or a topless Ryan Gosling scene you know is coming.

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Outfits it picked

Look 1

White shorts and blue hat (both Topshop), checked shirt (Iro Jeans at David Jones), beige heels and and patent navy bag (both Zara)


This was the app’s first attempt and it knocked it out of the park. I hardly ever wear these shorts because I never know what to pair them with to look casual, but not half-naked casual. This shirt hadn’t crossed my mind, and I’d forgotten I even owned the bag. I would probably pop a tank under the shirt and wear it open – but I’m picking holes. App, fancy date two? 9.5/10

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Look 2

Leopard top and white culottes (both Topshop), black heels (Dune London)


I was thrilled it picked these culottes as I love them but rarely wear them (I really must stop buying white bottoms). I love the leopard top, too – but a roll-neck in 29-degree heat?? Forget Tinder, I felt like this app was trying to get me to strip naked. Hated the pink bag, but I’m not a pink fan. It’s like it doesn’t know me at all. Okay, okay, it’s only been two dates… 7/10


 Look 3

Floral shirt and leather shorts (both Topshop), black heels (Dune London), blazer (Zara), bag (vintage YSL)


We’re back on track. I’ve worn this look before – but with leather pants instead of shorts – and it’s a goodie. I didn’t add the blazer because the aforementioned heat meant bad things were happening to my leather-clad crotch/thigh region. I couldn’t handle more fabric. 8.5/10

The verdict

I had such a fun morning getting dressed with this app. It takes a bit of prep time to get started, but it’s brilliant for rediscovering items that you forgot you owned – then getting a fresh take on what the heck to do with them. I honestly had no dud matches.

The drawbacks? The biggest one is that it’s a British app, which means that all the items it suggests buying are, yep, in British pounds. And in the UK. Which is annoying (location software, please!).

And it hasn’t entirely got its head around the Australian climate. One look actually suggested adding a woolly bobble hat. Left swipe to that!