Would you buy your nine-year-old daughter’s knickers from Victoria’s Secret?
Jenny Erikson would. She’s a mother and blogger who has made headlines after writing an article for a parenting website, saying she was fine with her daughter Hannah buying underwear from Victoria’s Secret as she enters her tween years.
And as nine-year-old Hannah rapidly grows out of her kiddie clothes and starts needing more grown-up undergarments – Jenny is happy to head to Victoria’s Secret with her.
This from her article on The Stir:
As the mom of a girl that is soon going to decide she doesn’t want cartoon characters on her underwear, and will be wearing a bra sooner rather than later, I’m going to have to figure out where we’re going to purchase them.It’ll probably be Victoria’s Secret — and I have no problem with that. I even like that fact that they are marketing toward a younger audience. What’s wrong with having fun, bright-colored underwear? Girls change all the time in front of each other — for sports or recreational activities that require it, at slumber parties or camp, for the school play … no one wants to be the girl with the ugly underwear.
Besides, they offer a high-quality product, knowledgeable salespeople, and cushy changing rooms with lighting that won’t make my girl even more freaked out about her changing body. And there’s something grown-up and special about shopping where the Big Girls shop, almost like being inducted into the Sisterhood, as cheesy as it sounds.