Over the course of a generation or two everyone forgot what teeth look like.
At some point it appears a decision was made to decorate every actual tooth on television with veneers, and to magically transform every influencers’ smile, right before they hit 100,000 followers.
Gaps and an overbite, crowding and crookedness have been censored – like nudity and crows feet.
If our screens are to be believed, the human mouth is not full of 32 separate teeth, but of bright white mounds, with no space distinguishing one from the other.
They glow in the dark, attracting moths who mistake them for light bulbs. They're even and straight, with no signs of wear and tear, as though they've never been used for anything except to smile.
And then came a new ad by Gucci.
Gucci designer Alessandro Michele decided to use the mouth of Surfbort frontwoman Dani Miller, whose smile has gaps and whose teeth are the colour of, well, teeth.
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Presenting @guccibeauty’s lipstick collection Rouge à Lèvres Satin ideated by @alessandro_michele. Creamy with intense colour, the formula delivers a long-lasting satin finish, that leaves lips smooth and soft, with a lightweight, comfortable feel. Captured in the campaign by @martinparrstudio is Dani Miller @alienzarereal from the band @therealsurfbort wearing shade number 25* ‘Goldie Red’, with creative direction by #AlessandroMichele, makeup by @thomasdekluyver and art direction by @christophersimmonds. #GucciBeautyNetwork Discover all 36 shades through link in bio.