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It’s no secret that blonde hair requires serious upkeep – just ask previously platinum blonde Kim Kardashian.

Even if you’re ruthless about your hair care routine, you may be unknowingly undoing all that good work with certain activities and habits, especially during summer.

1. Your shampoo and conditioner.

“Not using quality shampoo and conditioner can quickly turn hair brassy,” says Edwards and Co ‘s Jaye Edwards.

The solution? Look for nourishing and hydrating products specifically formulated for blonde or coloured hair, which won’t strip hair like harsher ones can do.

“Also try toning with a conditioner not a shampoo once a week,” he says. (Watch: How to master the messy fishtail. Post continues after video.)

Shari Reynolds, head colourist at Barney Martin Hair recommends Oribe’s bright blonde shampoo and conditioner.

“It is the perfect tonic to subdue

brassy

 tones in the hair, as well as leaving the hair glossy and smelling beautifully perfumed,” she says.

2. Exposing hair to the sun.

A sin you’ve probably been committing every day this summer.

“Generally, being outside in the sun and especially if it’s a breezy day when your hair is blowing around can damage your blonde,” says Reynolds.

“This bleaches colour out of the hair removing ash pigments and revealing the gold tone that sits within the core of the hair.”

The fix? Slap on a hat.

Make like the Blakes and slap on a hat. Image: Instagram (@zotheysay)

"Ultimately, it really is the only way to protect your hair. A straw hat probably won't cut it as sun can penetrate through the holes. A thicker fabric is better and to be worn at all times in the sun," she says.

If summer has left your hair looking a little worse for wear, Reynolds suggests visiting your hairdresser for glossing toner.

"It nourishes the hair, adds glimmer pigments and completely refreshes the tone of their hair," she says.

Edwards also advises looking for products that contain SPF such as Christophe Robin moistuising cream.

3. Not treating your hair.

As well as using high quality shampoos and conditioners, you also need to be treating your hair.

"It is vital to use a rich hair treatment at least once per week and if you're using heat to style your hair always put a protector on that buffs the amount of heat on the cuticle of your hair," says Reynolds.

"Ask your hairdresser or hair colourist to recommend the perfect product for you as you'll get a fantastic result and save money in the long run." (Post continues after gallery.)

Our favourite blonde celebrities.

Amy PoehlerImage via Getty.
beyonce0000Beyonce. (Image via Getty.)
cameron-diaz-213Cameron Diaz. Image via Getty.
clare-danes-2105Clare Danes. (Image via Getty.)

Emma Stone

Getty

gwen stefaniGwen Stefani (Image via Getty.)
Gwyneth-paltrow-12Gwyneth Paltrow (Image via Getty.)
hayden-panettiere-2015Hayden Panettiere (Image via Getty.)
Heidi-Klum-2015Heidi Klum (Image via Getty.)
jennifer-lawrence-2015Jennifer Lawrence (Image via Getty.)
kate hudson12Kate Hudson (Image via Getty.)
Katherine Heigl 2Katherine Heigl (Image via Getty.)
khloe-kardashion2Khloe Kardashian (Image via Getty.)
kim-kardashion122Kim Kardashian (Image via Getty.)
kirsten-bell-2Kirsten Bell (Image via Getty.)
Lauren Conrad1Lauren Conrad (Image via Getty.)
olsen-twins-2015Olsen Twins (Image via Getty.)
reese-witherspoon-blondeReese Witherspoon (Image via Getty.)

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