Thousands of people all over the world took part in the recent “Buy Nothing” movement, but as Christmas approaches, is it really possible to buy nothing?
The answer is yes – but you won’t find it easy, as I’ll explain. First though, it’s worth looking at the anti-consumption movement and what motivates people to join them in the first place.
Buy Nothing Day, which took place in Australia on November 28 – designed to coincide with retailers moving into high marketing gear for Christmas – has been going since 1992 and reflects growing consumer resistance movements in contemporary Western society.
Research into anti-consumption has identified a number of different groups different motivations. One group identified is motivated by a desire to save society or the planet and is mostly concerned with the environment or material inequity.