Times, they are-a-changin’, folks. The days of classical social tribes — think ‘newlyweds’ and ’empty nesters’ — are numbered.
Now there are brand new, shiny classifications that better represent where and how we live. Essentially, they just get us.
The 10 groups have been coined by the Commonwealth Bank, which says it will be dictating the terms of the housing market, business and transport by 2030.
Though we formerly grouped people by their age, the focus has now shifted to ‘psychographics’, which looks at social trends and attitudes.
Really, there’s a whole host of reasons why ‘nuclear family’ and ‘newlyweds’ just don’t cut it anymore. (I will not bore you with an extensive list, just know they’re of the ‘globalisation’ and’evolving population’ persuasion).
Watch: Twenty-somethings share their thoughts and fears about buying property. (Post continues after video.)
So, without further ado, I give you the new fan-cee tribes.