By NICKY CHAMP
Meet Jennie Runk the model fronting H&M’s new beachwear campaign.
Runk features on the front page of the fashion chain’s website in advertising presented simply as “This season’s new swimwear” – it just happens to be plus-size swimwear and she just happens to be a plus-size model.
If you regularly surf fashion websites you’ll know this is a fairly rare occurrence.
And the best bit?
Runk, 24, who was gob-smacked at the attention the campaign received (she received 2000 likes on her Facebook fan page in 24 hours) has revealed she was told to either lose or gain weight if she wanted to make it in the modelling world. She chose the latter.
“I was given the option to lose weight and try to maintain a size four (an AUS six or eight), or to gain a little – maintain a size 10 (a AUS 12 or 14) – and start a career as a plus-size model. I knew my body was never meant to be a size four, so I went with plus,” she told the BBC.
“People assume “plus” equates to fat, which in turn equates to ugly. This is completely absurd.”
The body positive campaign gave many fans the confidence to try on a bikini for the first time in years, yet Runk points out there is a long way to go before the term “plus-size” will be considered in a positive light.